GBK have a strong belief in the quality of their burgers. They’re so good, they could do almost anything. How good could they actually be? Could they win a world cup? Solve global warming? Bring world peace?
Probably not, but there is one job they could probably do better…
GBK loved the idea so much they developed a rump burger for it. The campaign ran during the peak of the US presidential election in October and November 2016, and messaging was regularly updated as the weeks passed by.
The campaign ran across national outdoor and digital media, as well as in restaurants, and went on to win a silver Epica award.